AI Automation🇰🇪 Kenya
87%
reduction in processing time
Replaced a 5-day manual loan approval workflow with an AI pipeline that reviews applications, checks credit history, and routes decisions in under 4 hours.
Read the full story All case studies
Ads Management
🇰🇪 KenyaPerformance Marketing for an Online Retailer
Rebuilt a Google and Meta ads account from scratch with proper conversion tracking, cutting wasted spend and nearly tripling return on ad spend.
Client: A Nairobi-based online retailer
2.8×improvement in ROAS
The challenge
Where things stood
The retailer was spending steadily on Google and Meta ads but couldn't say with confidence which campaigns actually drove sales. Conversion tracking was broken, campaigns hadn't been restructured in over a year, and budget was spread evenly across both winning and losing ad sets.
The approach
What we did
- Audited the full account and funnel, from ad click to checkout
- Rebuilt conversion tracking with GA4 and server-side Meta Pixel events
- Restructured campaigns around actual product margin and demand data
- Ran structured creative testing instead of relying on a single evergreen ad set
- Shipped a weekly reporting cadence so budget decisions were made on real numbers
The outcome
What changed
- Return on ad spend improved 2.8× within the first quarter
- Wasted spend on non-converting keywords and audiences cut by more than half
- The retailer now reallocates budget weekly based on real performance data
Tech stack
Looker Studio
More proof
Other results
Web Development🌍 International
3.2×
increase in order volume
Built a Next.js + Supabase wholesale ordering platform with live inventory, tiered pricing, and automated invoicing for a UK-based importer.
Read the full storyData & Business Intelligence🇰🇪 Kenya
KES 2.4M
monthly cost savings identified
Unified GPS tracking, fuel logs, and driver performance data into a Metabase dashboard that surfaced route inefficiencies the team could not see in spreadsheets.
Read the full storyReady to see what’s possible?
A 20-minute intro call is free. A 90-minute Paid Discovery Session is $500 / KES 25,000 — and ends with a clear, actionable roadmap for transforming how your business operates.
hello@biran.co.ke · WhatsApp: +2547142987206