All case studies

Social Media

πŸ‡°πŸ‡ͺ Kenya

LinkedIn Growth for a Professional Services Firm

A LinkedIn content strategy and consistent publishing calendar that turned a dormant company page into the firm's leading source of inbound inquiries.

Client: A Nairobi-based professional services firm

5,200new followers in 9 months

The challenge

Where things stood

The firm's LinkedIn page posted sporadically, mostly generic company updates with little engagement. Leadership wanted a presence that reflected the firm's actual expertise, but no one internally had the time to run it consistently.

The approach

What we did

  • Defined content pillars around the firm's real areas of expertise, not generic industry news
  • Built a monthly content calendar with a consistent 4-posts-a-week cadence
  • Wrote and designed every post, including a recurring format built around partner commentary
  • Actively managed the comments section to keep engagement conversations alive
  • Delivered a monthly analytics report tracking follower growth, engagement rate, and inbound messages

The outcome

What changed

  • Grew from under 800 to over 6,000 followers in 9 months
  • Engagement rate increased 3.5Γ— versus the previous 12 months
  • LinkedIn became the firm's top source of new business inquiries

More proof

Other results

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