Google Ads
This is one of the first questions every new ads client asks, and the honest answer is: it depends on intent. Google and Meta ads aren't competing for the same moment in a customer's decision — they're built for fundamentally different points in the buying journey, and knowing which one to fund first can save a meaningful chunk of your budget.
Search ads show up when someone is actively looking for what you sell — "plumber in Westlands," "accounting software Kenya." That's high intent, which is why search ads convert well, but only for products and services people already know they need and are actively searching for.
If your business solves a problem people are already Googling a solution for, Google Ads is usually the higher-ROI starting point — you're not creating demand, you're capturing demand that already exists.
Facebook and Instagram ads work by interruption, not search — showing up in a feed based on interests and behavior rather than an active search query. That makes Meta the stronger platform for newer products, visually compelling offers, or businesses that need to build awareness before anyone starts searching for them by name.
It's also generally the more cost-efficient platform for retargeting — bringing back the visitor who looked at a product page but didn't buy, which is a different job than acquiring a first-time visitor.
Businesses often run both platforms simultaneously but can't say which one actually drove a given sale, because conversion tracking wasn't set up properly across both — meaning budget decisions get made on instinct rather than data. Before we touch campaign strategy for any new ads client, we rebuild conversion tracking with GA4 and server-side Meta Pixel events so every shilling spent is attributable.
Only once that's in place does the Google-versus-Meta question actually answer itself — the data shows you where your best customers come from, and budget follows that evidence rather than a hunch.
What we do
Google and Meta ad management with full-funnel tracking, creative testing, and weekly reporting.
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A 20-minute intro call is free. A 90-minute Paid Discovery Session is $500 / KES 25,000 — and ends with a clear, actionable roadmap for transforming how your business operates.
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